One year ago Hershey’s launched SmartLabel, a smartphone-friendly barcode that tells you all about the ingredients, nutrition information, and allergens in popular snack foods. Now, Hershey’s is the first major confectionery brand to use Open Sourcemap, our platform for supply chain transparency. You can see where all of the ingredients come from, watch videos about the peanut and almond farmers, and learn about the cooperatives the Hershey Company supports in Côte d’Ivoire.
How did it all happen? First, Hershey’s used Sourcemap’s enterprise software to visualize and collect all of the data: the ingredients, the locations, the stories, photos and videos. After internal review the supply chain maps were then posted on the public-facing Open Sourcemap website. Learn more from project lead Deb Arcoleo - Hershey’s Director of Product Transparency - who talks about the process of making supply chains transparent on the Hershey Company Blog, Confectionery News and the NACS. Interested in making your products more transparent? Register for an account on Open Sourcemap or contact us for a demo.