You might know the demographics of your customers, but do you know how close they are to a grocery store? Or a school? How about the shifting demographics of the US communities where your company manufactures and distributes goods?
When people think of supply chains, they often think of global issues. But there are pressing issues to be faced right here in the US - and the baseline data is now available in Sourcemap. We've integrated the extensive US Census data layers so that you can discover detailed statistics about every point in your US supply chain, from producers to consumers. The resulting scores can be used to ensure that you are making the right investments in sales and distribution, and that you select the vendors that can make the biggest impact. Take the example above: it's a retail supply chain overlaid on a map on low-income / low-access to fresh food counties in the continental US. You can use it to automatically measure your presence in areas that need more nutritious food, and position yourself to deliver it! To learn more, request a demo today.