Beyond alerting executives to the fragility of a supply chain before a disaster happens, [Sourcemap] will also help companies more quickly react as a disruption occurs. The platform will pull in real-time feeds from news events and alert company executives on the potential impact to a supply chain as a disaster or political event unfolds. The software will then help business leaders determine alternate supply networks.
— Wall Street Journal CIO Report

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On SourceMap.com, a website that maps where things come from, you can follow the supply chain of your iPhone from a mine in Mbandaka, the Democratic Republic of Congo and a factory in Xiamen, China to the Best Buy in Minnesota where it’s sold — impressive when you consider that just one non-recyclable chip in your phone contains all the elements in the Periodic Table.
— Laura C. Mallonee, The Atlantic

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