Stonyfield Creates An Interactive Sourcing Map For Its Yogurt Ingredients


Do you know where your stuff comes from? Not just that your t-shirt is made in Vietnam or your cell phone is made in China–do you really know where every ingredient in that t-shirt or cell phone comes from? Chances are you don’t. Neither did the researchers at MIT Media Lab who came up with Sourcemap, a so-called “social network for supply chains” that maps out where the ingredients in any given product come from.

After Leonardo Bonanni first announced Sourcemap in 2011, people and companies uploaded thousands of convoluted maps that revealed just how far product ingredients often have to travel. This week, Stonyfield–a well-known producer of organic yogurt–worked with Sourcemap to create a customer-friendly supply chain map of its ingredients.

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