Sourcemap Partners with Patrick Duffy and Global Fashion Exchange to Bring Supply Chain Transparency to Brands and Consumers

Patrick Duffy, Leonardo Bonanni CEO of Sourcemap and Lan Vy Nguyen Founder & Managing Director of Fashion4Freedom  discussing supply chain, sustainability and empowerment at Nasdaq

Patrick Duffy, Leonardo Bonanni CEO of Sourcemap and Lan Vy Nguyen Founder & Managing Director of Fashion4Freedom discussing supply chain, sustainability and empowerment at Nasdaq

NEW YORK, July 9, 2019 -- Sourcemap is thrilled to announce its new strategic partnership with Patrick Duffy and Global Fashion Exchange (GFX). Sourcemap is the leading developer of software for supply chain transparency and traceability. Global Fashion Exchange is a pioneering media consultancy focused on sustainability, design, and supply chains for the fashion, jewelry and cosmetics industries.

Sourcemap's groundbreaking software solutions are transforming the way that brands such as Vans, Timberland, and The North Face communicate about their global impact through radical supply chain transparency. GFX's global network and outreach will expand Sourcemap's relationships with the luxury industry's most influential brands and experts. GFX will also provide content creation services for Sourcemap’s clients to engage consumers with compelling storytelling content. By joining forces, Sourcemap and GFX will provide a true end-to-end solution for brands seeking to make their supply chains transparent and gain the trust of consumers.

Patrick Duffy: “Sourcemap is a truly remarkable way for brands and companies to make a positive impact. By making the supply chain a visual experience it allows people to connect to what’s happening on a deeper and more granular level, allowing them to really pinpoint areas for improvement and to help them make clear steps for transformation into a healthy supply chain.” 

Juliette Barre, Sourcemap Director of Business Development: “Sustainability in fashion is a huge challenge, in part because of the complexity of these supply chains and in part because the story is so hard to get right. As pioneer in branding and engagement around sustainable fashion Patrick brings an enormous competitive advantage to Sourcemap’s customers as they differentiate themselves in the space.

About Patrick Duffy: Patrick founded the Global Fashion Exchange (GFX) in 2013 with the mission to challenge the fashion industry to create a more sustainable world through inspiring forums, educational content and cultural events, including fashion swaps and consulting. As an expert in developing networks and activating ideas, Patrick guides creative teams for GFX in 30+ countries where GFX has taken place at institutions like V&A in London, Federation Square Melbourne, Madison Square Garden in NYC and more. Patrick’s experience producing events and creating marketing campaigns for some of the world’s most recognized brands across the art and fashion space include HM, Moët Hennessy, Microsoft and spans 15 years, hundreds of events in 5 continents. In addition to his work with GFX, Patrick also manages global partnerships for Common Objective (CO), an intelligent business network for the fashion industry, has launched “Mr Duffy” a 100% circular and sustainably focused clothing collection with partner Fashion 4 Freedom in Vietnam and is a partner at Design Pavilion, NYC’s Largest public interfacing event with over 7 million visitors in partnership with Times Square and NYEDC during NYCx Design week each May.

About Sourcemap: Sourcemap was launched in 2008 at MIT as a supply chain management platform rooted in transparency. Since 2011 the New York City-based startup has been developing software and services needed to take companies on the journey to radical transparency. Today Sourcemap software runs the most powerful platforms for transparency and traceability on the market, including Open Sourcemap, the world’s largest public repository of supply chains, and Sourcemap Enterprise: a suite of software for companies to manage their transparency trajectory in-house. Sourcemap Enterprise was the first platform designed to manage multi-tier supply chains, including advanced database technology that traces individual products from raw materials to end customers, and award-winning visualizations to make sense of it all.