Mapping the World's Smallholder Farms [White Paper]


In 2013 Mars Chocolate chose Sourcemap to map the Vision for Change cocoa sustainability program in Côte d'Ivoire. Since then Sourcemap has emerged as the pre-eminent software platform to monitor and engage with smallholder farmers in Indonesia, Côte d'Ivoire, Ghana, Brazil and dozens of other countries. How does it work? Simply put: we work with users from every tier in the supply chain to make certain the software provides value, every step of the way. Want to know more? Download our white paper on smallholder transparency and traceability here:

Meet Eileen Fisher's Head of Supply Chain Mapping [Video Interview]

Meet Megan Meiklejohn, Eileen Fisher's Sustainable Materials and Transparency Manager. She is responsible for ensuring that the company's ambitious Vision 2020 sustainability goals are met, and she uses Sourcemap to do it. How? Megan sends out quarterly questionnaires to every supplier for every garment, every collection. The questionnaires cover commercial, compliance, sustainability and social impact data every step of the way. Find out more by watching her exclusive video interview above.

What is the cost of climate change to smallholder farmers? Sourcemap joins forces with CIAT to find out

Adaptation zones in the Ghanaian cocoa sector overlaid with Cost of Inaction estimates

Adaptation zones in the Ghanaian cocoa sector overlaid with Cost of Inaction estimates

Smallholder farmers are going to save the world. Today, over 80 percent of the food in Asia and Sub-Saharan Africa is grown by 500 million small-scale farms. Despite the great volume of food produced by smallholder famers, they generally have low access to technology, resources, and global markets. Given that smallholders comprise over 30 percent of the world’s population and the majority of the world’s poor, smallholder sourcing programs provide a unique opportunity to make large-scale livelihood investments and support global poverty alleviation. And with the global population expected to exceed nine billion people by the year 2050, we are going to need to produce a lot more food—a lot more sustainably.

Global food companies are betting big on smallholders as the key to feeding the world and fighting climate change. Just two weeks ago, Mars committed to invest $1 billion in its value chain, promoting sustainable farming as a means to reducing greenhouse-gas emissions and reversing the impacts of climate change. In a written statement, Mars CEO Grant Reid said that "the engine of global business — its supply chain — is broken and requires transformational, cross-industry collaboration to fix it."

Although brands and governments are working to account for climate change’s projected impacts on global food production, the complexity of current models makes it difficult to drive actionable decisions. In order to spur the kind of transformational, cross-industry collaboration that Reid called for, Sourcemap and the International Center for Tropical Agriculture (CIAT) are working to create a Cost of Inaction Calculator—an easy-to-use modeling platform that translates future agricultural climate change risk into potential lost revenue to smallholders; helping identify smallholder producers’ climate adaptation needs and ensure sustainable supply chains.

By allowing users to easily model agricultural supply chains and climate risk exposure, in terms of lost revenue to smallholders, the COI Calculator will streamline decision-making and increase the resilience of agricultural value chains to climate change. Leveraging Sourcemap’s supply chain mapping technology and data, such as commodity volumes and prices, along with CIAT’s climate risk projections, the COI Calculator will measure the cost of doing business-as-usual for each farmer in a given supply chain; helping users identify the producers and crops for which investments will be most impactful for the coming decades. The COI Calculator democratizes long-term and strategic climate change planning for a wide range of stakeholders, bridging the gap between emerging climate science and the tactics of climate adaptation.

Update: the COI Calculator has been named as a finalist in the CGIAR Inspire Big Data Challenge! Join us at the CGIAR Big Data in Agriculture Conference to find out more.

Introducing U.S. Census Data Maps - Now in Sourcemap enterprise

Supply chain data overlaid on the USDA's Food Access Research Atlas

Supply chain data overlaid on the USDA's Food Access Research Atlas

You might know the demographics of your customers, but do you know how close they are to a grocery store? Or a school? How about the shifting demographics of the US communities where your company manufactures and distributes goods?  When people think of supply chains, they often think of global issues. But there are pressing issues to be faced right here in the US - and the baseline data is now available in Sourcemap. We've integrated the extensive US Census data layers so that you can discover detailed statistics about every point in your US supply chain, from producers to consumers. The resulting scores can be used to ensure that you are making the right investments in sales and distribution, and that you select the vendors that can make the biggest impact. Take the example above: it's a retail supply chain overlaid on a map on low-income / low-access to fresh food counties in the continental US. You can use it to automatically measure your presence in areas that need more nutritious food, and position yourself to deliver it! To learn more, click below and request a demo:

Supply chain mapping meets blockchain tracking: Provenance partners with Sourcemap to power end-to-end, robust traceability for consumer goods

Sourcemap, New York, and Provenance, London, link their digital platforms for supply chain transparency, enabling businesses in the food and fashion industries to map their supply chain, gather data and track verified claims with the movement of product.

Combining Sourcemap’s upstream mapping, macro risk analysis, and data capture with Provenance-verified business and product claims, as well as downstream batch-level tracking for automatic supply chain traceability.

Combining Sourcemap’s upstream mapping, macro risk analysis, and data capture with Provenance-verified business and product claims, as well as downstream batch-level tracking for automatic supply chain traceability.

Sourcemap, New York, and Provenance, London, link their digital platforms for supply chain transparency, enabling businesses in the food and fashion industries to map their supply chain, gather data and track verified claims with the movement of product.

In 2016 alone, reports of food fraud in cheese, olive oil, beef and seafood highlighted the business risks of opaque supply chains, and the growing consumer demand for knowledge. In May of 2017, 36 million pounds of imported non-organic soybeans were reported to have obtained “organic” labels for domestic sale in the US. Across industries, robust systems for understanding these risks, and ensuring integrity in supply chains is needed more than ever.

Companies are clamoring for ways to trace their products, whether to protect their reputation, to inform their customers, or to ensure the quality and authenticity of goods. But today's supply chain software can't scale up to the complexity of modern supply chains.

Enter Sourcemap and Provenance. Sourcemap's supply chain social network connects all of the suppliers and sub-suppliers in a global network, ensuring that they are who they say they are. Provenance blockchain technology tracks every transaction between the suppliers in real-time, to verify that every product is sourced through the authorized chain of custody. Together, these two technologies are the first to have been conceived from the ground up, to track and trace even the most complex supply chains in real-time.

Combining Sourcemap’s upstream mapping, macro risk analysis, and data capture with Provenance-verified business and product claims, as well as downstream batch-level tracking for automatic supply chain traceability.

What does this mean? Provenance and Sourcemap are currently piloting their joint technology platform with major food businesses so that one day soon, you'll be able to scan a product on a store shelf and know exactly who made it, when and where. And that's just the beginning. You'll also be able to verify the quality, the social practices, the environmental footprint of everything you buy.

Integrated tools for the smart, sustainable supply chain.

Integrated tools for the smart, sustainable supply chain.

“Buyers and shoppers all over the world make daily moral and health compromises without knowing it. Tackling this problem involves several systems to unite and create joined-up solutions for change at scale,” says CEO of Provenance Jessi Baker. “We are excited to partner with Sourcemap to create the bulletproof traceability system industry needs”.


"Our enterprise customers are looking for every assurance that their supply chains are best-in-class, and we're thrilled to provide continuous verification through Provenance's blockchain technology," says Sourcemap CEO Leonardo Bonanni.

Interested? We’re working together with great businesses big and small all along the supply chain across food, beverage and fashion industries. Contact us to find out how we can help your organization.

Sourcemap Integrates Bluenumber Standard for Smallholder ID's

Sustainable agriculture starts with smallholders: the more than 500 million farmers worldwide who grow crops on less than 50 hectares of land. They are responsible for the majority of the world’s cotton, coffee, and cocoa. Until now, it’s been prohibitively expensive to map these farms. That’s why Sourcemap is partnering with Bluenumber to bring its open ID standard to map smallholder supply chains and build the world’s largest smallholder database. 

“Consumers and brands want to know that they are supporting sustainable, equitable agricultural livelihoods. Integrating the Bluenumber standard gives our customers the assurance that they are buying from sustainable suppliers, no matter how many or how distributed they may be around the world,” said Sourcemap CEO Leonardo Bonanni.

“Sourcemap defines how data is best used to visualise and analyse supply chains. By working together we offer a solution scaleable to millions of farmers, by recognising them and establishing trust through traceability for any crop” said Puvan Selvanathan, CEO of Bluenumber.

Bluenumber and Sourcemap are committed to supply chain transparency. Following a pilot with the palm oil industry later this year, the Bluenumber standard – and all of the farms that have been mapped – will be published openly on both companies’ websites. For more information visit and


For too long companies have wanted to know more about their supply chains, only to be discouraged by the time and the resources needed to go it alone. That’s why we’re introducing a new kind of social network for brands and manufacturers within an industry to map their shared supply chains and collect data every step of the way – data essential to establishing benchmarks for social and environmental impact. We’re thrilled that the Green Electronics Council selected our Supply Chain Communities for this year’s Catalyzing Disruptive Innovation award at CES Asia, and look forward to working with the industry to advance visibility and sustainability throughout the global electronics supply chain.

From the Green Electronics Council's press release:

SHANGHAI, CHINA – June 8, 2017 – The Green Electronics Council (GEC) announced at CES Asia today that Xerox Corporation, a global document solutions, technologies and services corporation, and Sourcemap, Inc., the supply chain transparency company, won its 2017 GEC Catalyst Awards. GEC’s annual Catalyst Awards seek to inspire innovation in the design, manufacture and use of electronics to advance global sustainability.
GEC’s Catalyst Awards honor sustainability achievements in two categories. The “Catalyzing Impact at Scale” award recognizes the large-scale impact leading corporations can have when changing the design, manufacture and intended use of their products. GEC’s “Catalyzing Disruptive Innovation” award recognizes cutting-edge technologies that raise sustainability to a whole new level.
Xerox won the Catalyzing Impact at Scale Award for a global reverse supply-chain initiative that methodically analyzes ROI for remanufacture, refurbish, parts reuse, recycle, and broker sales. Sourcemap won the Catalyzing Disruptive Innovation Award for its supply-chain transparency community that ensures the sustainability of supply chains down to the raw material.
“The negative environmental and social impacts resulting from complex global supply chains are among the greatest challenges currently facing the IT industry,” said Nancy Gillis, CEO of the Green Electronics Council. “We congratulate this year’s Winners, Honorees, and Finalists for demonstrating ways to address this challenge and exhibiting sustainable supply chain leadership and innovation.”
An independent, expert Judging Committee selected the top Catalyst Award Winners and, for the first time, recognized three special Honorees. LG Electronics and Cisco Systems were each named “Catalyzing Impact at Scale” Honorees. A collaboration between Vodafone and Good World Solutions was selected as a “Catalyzing Disruptive Innovation” Honoree.
Xerox has long been recognized as an industry leader in end-of-life management, and over the past few years Xerox has optimized the global reverse logistics system to further enable a sustainable supply chain. The optimization utilizes a centralized control system, which calculates the value associated with sending a product through one of five potential processes, then selects the process that will create the greatest value. Through this optimized system and process improvements, Xerox has realized millions of dollars in cost benefit, achieved significant greenhouse gas savings and enabled numerous social sustainability benefits.
Sourcemap’s Supply Chain Transparency Community is a powerful new approach to providing industry-wide assurance of sustainability and compliance across the extended supply chain. It works through a shared repository of pre-competitive information on suppliers’ social and environmental performance fed by real-time data from a supplier social network, independently verified by machine learning algorithms and independent auditors. For the first time brands can achieve continuous supply chain assurance at low cost, while suppliers benefit from visibility and actionable benchmarks to help achieve best-in-class performance.
The five Finalists for the 2017 GEC Catalyst Awards were the Chinese Environmental United Certification CenterKaiser PermanentePacific Gas and Electric Companytoxnot PBC, and Umicore.
The Judging Committee for the 2017 Catalyst Awards included Walter Alcorn, Vice President, Environmental Affairs and Industry Sustainability at the Consumer Technology Association; Michael Massetti, Executive Partner, Supply Chain at Gartner; Karen Pollard, Environmental Protection Specialist at the U.S. Environmental Protection Agency; Steve Rochlin, Americas Co-Manager at the Global E-Sustainability Initiative; Joel Sutherland, President of Envoy Inc.; and Matthew Swibel, Director, Corporate Sustainability at Lockheed Martin Corporation.
GEC announced the winners at CES Asia in Shanghai, China as an official program partner of the Consumer Technology Association (CTA). Past GEC Catalyst Awards winners include PuzzlePhone, AMD, and Dell, Inc.
The 2018 Catalyst Awards theme will be announced later this year.

Want to learn more about Sourcemap's Industry Communities? Get in touch