Reese’s and Hershey’s Milk Chocolate w/ Almonds - now on Sourcemap!

One year ago Hershey’s launched SmartLabel, a smartphone-friendly barcode that tells you all about the ingredients, nutrition information, and allergens in popular snack foods. Now, Hershey’s is the first major confectionery brand to use Open Sourcemap, our platform for supply chain transparency. You can see where all of the ingredients come from, watch videos about the peanut and almond farmers, and learn about the cooperatives the Hershey Company supports in Côte d’Ivoire.

How did it all happen? First, Hershey’s used Sourcemap’s enterprise software to visualize and collect all of the data: the ingredients, the locations, the stories, photos and videos. After internal review the supply chain maps were then posted on the public-facing Open Sourcemap website. Learn more from project lead Deb Arcoleo - Hershey’s Director of Product Transparency - who talks about the process of making supply chains transparent on the Hershey Company BlogConfectionery News and the NACS. Interested in making your products more transparent? Register for an account on Open Sourcemap or contact us for a demo.



See How Vivienne Westwood, Karen Walker, Mimco and sass & bide support artisans in East AFrica: introducing Ethical Fashion Initiative + Sourcemap

We're proud to have been selected by the Ethical Fashion Initiative (Motto: Not Charity - Just Work) as the software for RISEmap: an online traceability platform highlighting the brands who support artisans in Kenya, Uganda, and Ethiopia through their supply chains. Accessible through QR codes on product hangtags and the EFI website itself, RISEmap highlights stories of unique crafts that sustain communities and supply unique products to globally recognized brands. Find out more by visiting the RISEmaps below:

Visit the RISE reports page to learn more about the work of the Ethical Fashion Initiative

How Plastic Bottles From Haiti End Up In Your Boots: Timberland X Thread on Open Sourcemap

Thread International weaves fabric from plastic bottles collected in Haiti and Honduras - providing income opportunities to nearly four thousand people and diverting two hundred tons of plastic from waste streams. This Spring Timberland is launching two footwear products built using Thread post-consumer recycled fabric. Follow the entire story from bottle collection to Timberland's supplier factories in Asia in the mesmerizing map below or visit to create one like this for your brand.

We're Growing! Sourcemap is Hiring: Biz Dev (Fashion), UX Design, Front & Back-end Development

Since being selected for the Higg Index we have been swamped with requests to help brands trace their products to the source. Whether it's to prevent deforestation or plan for climate change,  benchmark factory performance or make supply chains transparent, 2017 is the year of supply chain mapping. If you or someone you know is fascinated with supply chains, sustainability, technology, and the future of transparency, then this is the place to work. We're looking for highly motivated, creative and mission-driven people to join our team full-time in lower Manhattan. Learn more at

Introducing mySourcemap Lite: Enterprise-Grade Supply Chain Mapping for SME's


Just because you have a small team doesn't mean you have a small supply chain. That why we're offering our advanced supply chain visualization software to small and medium-sized businesses for the first time. It's called mySourcemap Lite, and it is modeled on the security, reliability and ease-of-use of our enterprise platform - with a price and a timeline made for small teams. Get started in under 24 hours with for as little as $2,499/user/year  ($208 a month!), including a one-on-one training session. Click below to request a demo:

Sourcemap Selected for Next Generation Higg Index

At Sourcemap, we believe that consumers have the right to know the social and environmental impact of products. That's why we're thrilled to have been selected as the new Higg Index platform, the leading suite of tools for measuring social and environmental sustainability across the apparel, footwear and textile industries. The Higg Index was developed by the Sustainable Apparel Coalition, a multi-stakeholder organization whose members include Walmart, Nike, H&M, the Gap - in all 190+ brands, retailers, manufacturers, NGOs and academic institutions around the world.

The platform represents a huge step forward in supply chain transparency, enabling companies to measure sustainability across their complete supply chains, with the goal to share the results with consumers in the near future.

"The Sustainable Apparel Coalition is thrilled to work with Sourcemap on the next generation Higg Index online platform.  Sourcemap will bring all of the diverse sets of sustainability information that SAC collects together and help usher in a new era of improvement and transparency for the apparel, footwear and textile industries.”  - Jason Kibbey, CEO, Sustainable Apparel Coalition

Sourcemap's work with the Sustainable Apparel Coalition is rooted in a shared vision of collaboration across supply chains to bring about system-wide change. We are proud to work with the SAC and its members to steward the future of sustainable fashion.

Find out EXACTLY where the 400+ parts of your smartphone come from [Fairphone 2 Sourcemap]

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Fairphone was the first brand to register for an official account on Open Sourcemap - and they did it to publish the supply chain of the next-generation ethically sourced Fairphone 2. It's no easy feat considering they were able to trace the phone down to the raw materials' country of origins and the mines themselves in some cases. See the embedded map below or visit it directly on the Fairphone website. 

It's EOY: Are you on track to meet sustainability targets? [LEARNINGS FROM INDUSTRY]

More and more companies are making public commitments to sustainability issues ranging from deforestation and water to diversity and gender parity. What's the best way to ensure they're going to be met? Tracking sustainability goals depends on accurate information collected across the supply chain. Measuring carbon footprint, water and energy use means measuring your own facilities and your suppliers'. Evaluating impact to watersheds and forests means comparing your data against best available statistics from organizations such as the World Resources Institute and the Global Forest Watch. And ensuring goals for equitable hiring means a direct line to Human Resources. 

Here are some of the lessons we've learned from implementing company-wide sustainability goal-tracking platforms:

  • Quantify your targets: It's much harder to measure progress against qualitative goals like "more recycled content" or "aiming for equity" than it is against hard numbers like "100% certified" and "25% reduction in carbon footprint". 

  • Set up a verification and feedback workflow: Collecting data is only the beginning of measuring sustainability; in order to use the information it has to be validated. Take this as an opportunity to engage with respondents to fill gaps in data, correct errors, and ensure alignment inside and outside the organization.

  • Automation is key: Wherever possible, connect data feeds from existing platforms so that progress can be measured consistently and in real time. For example, a purchasing data feed can be used to measure product carbon footprint, and connected water meters can give you real-time insight into water conservation.

  • Do it in the cloud: Collecting information from all of the suppliers, auditors, and internal departments means setting up a secure platform for data collection across the supply chain - just like mySourcemap.

  • Focus on insights: Once you start to measure progress against targets, the results might be surprising. Use those surprises to find out what went wrong and where strategies need to shift to focus resources on the areas that need it most.

Interested in finding out more? Sourcemap offers a full-featured sustainability monitoring platform that can incorporate feeds from any existing databases. Learn more by requesting a demo.

How will global warming affect your supply chain? Introducing climate change heat maps (and rain maps)

Climate Change Heat Maps on Sourcemap the Supply Chain Mapping Software

Global warming is expected to have widespread impact on agriculture and our ability to feed ourselves. But making sense of the risk is difficult: climate change will affectΩ regions in different ways, and combinations of temperature and precipitation will impact specific crops in ways that are sometimes counterintuitive. Combining data from the WRI and the Climate Change Knowledge Portal, our software is helping brands find out which issues are going to become relevant in the short term. Based on the industry, the product, and the region, those issues become benchmarks that help to prioritize action for maximum impact.

The image above shows two heat maps: anticipated climate and precipitation change by 2100. As an example, some parts of the continental US can expect warming of 5°C (9°F), and others can expect 200mm (8") more annual rainfall by 2100. The data from the layers visible above is combined with industry-specific water risks, groundwater health, and other issues (including protected areas) to derive an overall risk for specific farms and for brands as a whole.  Want to learn more? Click below for a demo:

Want to know where products come from? Introducing Open Sourcemap

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People have a right to know where things come from. That's why we're launching a brand new platform for supply chain transparency: Open Sourcemap. It's full of exciting new features, including Official accounts - for radically transparent brands - and the fastest, most powerful interface for supply chain mapping. So get in there, make some supply chain maps, ask your friends and colleagues to do the same, and soon there will be an even bigger directory of supply chains available to the public.

Here are some of the exciting new features of Open Sourcemap:

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Improved User Interface

You can map supply chains faster and more easily than ever before thanks to a completely re-built user interface for web and mobile.

Official accounts

Radically transparent companies can stand out with an 'Official' designation, which includes the ability to add Instagram, a logo and header image. Apply for an official account here.


We're making it easy for visitors to search for your company (WHO), the products you make (WHAT) and your location (WHERE) through a new map creation workflow.  

Related supply chains

Look for a filmstrip at the bottom of any supply chain page - it shows the related companies and products you might be interested in checking out.

Google Places integration

Every time you enter an address, we make sure it's as accurate as possible by matching it against Google's massive places database.

Photos and videos

Upload as many full-size images as you want to and embed youtube videos to tell the story of a particular supplier, product or process. The images will be shown full-size in a light-box when visitors click on them.