Stonyfield Creates An Interactive Sourcing Map For Its Yogurt Ingredients

BY ARIEL SCHWARTZ

After Leonardo Bonanni first announced Sourcemap in 2011, people and companies uploaded thousands of convoluted maps that revealed just how far product ingredients often have to travel. This week, Stonyfield–a well-known producer of organic yogurt–worked with Sourcemap to create a customer-friendly supply chain map of its ingredients.