Woolworths Achieves 100% Palm Oil Transparency with Sourcemap
As part of its ambitious Good Business Journey, Woolworths Holdings Limited set rigorous sustainability targets to ensure ethical and responsible sourcing across its entire product ecosystem. One of the most historically complex and opaque commodities to trace is palm oil. To meet their strict 2026 environmental and social commitments for Woolworths Food, the company needed a way to verify the origin and practices of its palm oil suppliers with absolute confidence.
To tackle the complexities of the palm oil supply chain, Woolworths partnered with Sourcemap. Leveraging Sourcemap’s advanced supply chain transparency platform, Woolworths rolled out comprehensive supplier mapping initiatives. The company also deployed automated Self-Assessment Questionnaires (SAQs) directly through the platform, allowing them to gather verified data, assess risks, and ensure that every tier of their palm oil supply chain was aligned with their Good Business Journey standards.
By digitizing their supplier mapping and due diligence processes, Woolworths drastically enhanced their supply chain transparency. As proudly highlighted in their 2026 Good Business Journey Report, these efforts enabled Woolworths Food to successfully hit 100% of their responsible palm oil sourcing targets for the year. Through its ongoing partnership with Sourcemap, Woolworths continues to prove that rigorous ESG goals are entirely achievable when backed by continuous, data-driven supply chain traceability.
