Jul 9, 2026
Ferrero’s 2025 sustainability report names Sourcemap as its traceability partner for cocoa, hazelnut, dairy and coffee — and details the EUDR screening program built on it.
“We work in partnership with Sourcemap, a supply chain mapping and traceability expert.”
Ferrero makes Nutella, Kinder, Ferrero Rocher and Tic Tac. Behind those brands sits one of the most closely watched agricultural supply chains in the world: cocoa, hazelnuts, palm oil, coffee, dairy, sugar, eggs — more than 20,000 suppliers in total. Ferrero’s founding principle is “sacco conosciuto”: knowing what’s in the bag. Our job is helping them know.
What the report describes
Three things in this year’s report are worth your time if you run a food supply chain:
1. Traceability as measured infrastructure
“We use Sourcemap for traceability of cocoa, hazelnut, dairy and coffee.” Ferrero’s traceability KPIs are calculated from volumes traced on the platform. The headline result: cocoa, palm oil, hazelnuts and coffee all passed 90% traceability this year, and palm oil traceability to plantation reached 98.6%.
2. EUDR screening that rejects shipments
Pages 56 and 57 describe a two-step pre-season campaign Ferrero runs with Sourcemap and the Starling satellite service. Step one: every EUDR-covered shipment is pre-screened before it leaves for a Ferrero plant, using supplier-submitted polygon maps to check the sourcing area for deforestation. If deforestation is confirmed, the shipment is rejected — it never enters the supply chain. Step two: a second screen at import catches any polygon that wasn’t in round one.
3. A path to 100% traceability
Ferrero publishes a six-level model for traceability: knowing the country of origin, then who manages the sale, then the farmers, their GPS coordinates, the farm perimeters, and finally satellite monitoring of the farms themselves. It’s a useful, honest way to answer the question “how traceable are we, really?” — and EUDR effectively demands the upper rungs.
A lot of companies are still treating EUDR as a documentation problem: gather declarations, file due diligence statements, hope the paperwork holds. Ferrero’s report shows what readiness looks like when traceability is operational instead — polygons collected from suppliers as a condition of doing business, risk screened before shipment rather than after the fact, and results published in an audited report.
If EUDR is on your desk this year, we can show you what your supply chain looks like on a map — and what it takes to get from “we know the country” to “we know the plot.”
