“We’re using Sourcemap to get data from our field teams. We didn’t want it to sit in spreadsheets and be looked at every five years. We really wanted a way for that data to be live and for it to help us to manage our programs.”
— Shayna Harris, Mars Chocolate

Monitoring and Evaluation

How do you know whether farm-level projects are delivering promised results? Monitoring and evaluation is a data-driven approach to determining the ROI from development projects. At Sourcemap we employ the most secure mobile-based techniques to collect data in the field and upload it to secure servers where it can be analyzed and performance compared against targets. Global teams share central data repositories and KPI dashboards. Data is fast, accurate and verifiable. We are powering the next generation of monitoring and evaluation for industries ranging from cotton, cocoa and coffee to apparel and mining. 

Supplier Benchmarking

Keeping track of a global agricultural supply chain means dealing with dozens of suppliers operating in many more countries. Sourcemap developed the supplier benchmarking approach used by one of the largest agricultural supply chains in the world. Brands send online surveys to obtain information on countries-of-origin, farmer training and certifications. The results are automatically tallied and presented as rich benchmarking dashboards, providing all participants with useful information to plan for ongoing improvement.

Risk Heat Maps

Sourcemap overlays enterprise commercial (procurement) data with the latest available heat maps for risk due to changes in water, deforestation, climate change, you name it... providing a continuous insight into which suppliers and sites are at risk for now and for the future. All included in Sourcemap for Enterprise.


Ensuring quality food means tracing ingredients from farm to table. Sourcemap supports item-level traceability through mobile app-enabled transaction and shipment tracking. The real-time results are available through an online dashboard with access available to all supply chain stakeholders. Mass-balanced and blended product is tracked through transformation processes. Conversion factors can be used to verify whether producers are likely to have adulterated products.

Supply Chain Transparency

Stonyfield Farm is a big believer in product transparency, and has been working with Sourcemap to map their ingredients supply chain since 2010 (when we were still a research project at MIT!) Last summer we visited with Wood Turner, VP of Sustainability Innovation, and Derek Singer, Ingredients Supply Manager, to hear about how they've gone about creating the Stonyfield Sourcemap. Watch the video to hear them explain their transparency mission and see how supply chain mapping brought them closer to their customers and their suppliers.

We wanted to go the next step and talk more about where key ingredients originate, and how they are grown and harvested. With Sourcemap, by clicking on each ingredient’s node on the map, consumers can learn more through a gallery of information, photos and videos, including how it is farmed or harvested and details about sustainable sourcing initiatives”
— Deb Arcoleo from Hershey's on the NACS http://srce.mp/2o8jxmB
“We got really excited thinking about the idea of creating a different kind of transparency, a different kind of visibility for our consumers and Sourcemap was one step further in sort of this long standing approach we’ve had of helping consumers understand what they’re eating.”
— Wood Turner, Stonyfield Farm