AG1, the pioneering foundational nutrition company, has solidified its dedication to radical supply chain visibility by featuring its partnership with Sourcemap as a cornerstone of its newly released 2025 Impact Report. This strategic alignment moves beyond transactional verification, integrating Sourcemap’s best-in-class digital traceability platform as a critical operational vertical to fulfill AG1’s promise of ingredient integrity.

A Strategic Mandate for Traceability

The nutrition and supplement industry faces increasing scrutiny regarding the provenance, quality, and ethical sourcing of its materials. Recognizing this, AG1 identified n-tier mapping—visibility not just to immediate suppliers (Tier 1) but to the very source of raw ingredients (Tier n)—as non-negotiable.

In 2024, AG1 launched its formal collaboration with Sourcemap, a global leader in supply chain mapping and due diligence software. The inclusion of Sourcemap as a primary focus within the 2025 Impact Report signals the successful completion of the initiative's critical first phase and its transition into a sustained operational standard. By utilizing this technology, AG1 is not only adhering to current global regulations but proactively building a resilient network to meet the strict impending mandates related to deforestation, forced labor, and trade compliance.

Measurable Progress in 2025

The 2025 Impact Report provides concrete metrics illustrating the magnitude of this integration. Within the first full year of the partnership, AG1 has successfully:

1. Onboarded hundreds of primary and secondary suppliers to the Sourcemap platform.

2. Achieved end-to-end digital mapping for 100% of its key raw botanical ingredients, moving well ahead of industry averages.

3. Integrated automated due diligence workflows, allowing real-time risk assessment and validation of supplier data against a global watchlist.

"Our goal is simple yet incredibly complex: 100% digital tracing of every ingredient, from origin to consumer, by 2030," stated a senior executive from AG1, quoted in the report. "Our work with Sourcemap in 2025 has provided the foundational data, the technology vertical, and the analytical power necessary to make that vision a verifiable reality."

Conclusion

The release of the AG1 2025 Impact Report marks a decisive step in the company’s evolution. By embedding Sourcemap as a central, verified vertical within its operational and sustainability architecture, AG1 is redefining how nutrition companies approach sourcing, quality, and corporate accountability. In an era where data-backed transparency is paramount, the AG1-Sourcemap partnership stands as a benchmark for responsible sourcing in the nutrition industry.

Source

https://cdn.sanity.io/files/jf30o7wb/staging/c4f9670c8e5258e222ebaf75649e8ca9b5679154.pdf