As regulations like the EUDR push fashion and agriculture toward deforestation-free sourcing, the market for compliance technology has become highly fragmented. To cut through the noise, WWF and Preferred by Nature have launched the Traceability Tools Navigator (TTN)—a non-profit, open-access platform designed to help supply chain actors compare digital due diligence tools without commercial bias.

We are excited to announce our inclusion in the TTN directory alongside other leading sustainability and data management providers like Meridia.

The Navigator maps platforms against a shared feature framework developed alongside industry experts. It allows users to filter and evaluate solutions side-by-side based on specific criteria, including:

• Tool Type: First Mile (gathering primary data at the source), Downstream (managing risk across multi-tier networks), and Geospatial (monitoring land-use via satellite).

• Data Security & Interoperability: Ensuring safe data handling and system integration.

• Scope & Focus: Assessing commodity scope, use cases, and geographical focus.

• Cost & Support: Evaluating pricing models and available support services.

Being featured in the TTN underscores our commitment to providing robust, transparent tools that help combat deforestation, control fraud, and accelerate the global transition to responsible sourcing. Read WWF’s full announcement [https://www.worldwildlife.org/news/perspectives/sustainability-works-hub/sustainability-works-index/leveling-the-playing-field-for-traceability-tools/].