Mapping the Path to Ethical Confectionery: Sourcemap’s Role in Ferrero’s Supply Chain

In a recent interview with Sustainability Online, Ferrero’s VP of Sustainability, Mario Abreu, highlights how the global confectionery giant is leveraging cutting-edge technology to achieve radical transparency. Central to this effort is Sourcemap, which provides Ferrero with a high-level tool to navigate complex supply chains and understand sourcing at the farm level.

By integrating Sourcemap’s traceability services, Ferrero can maintain rigorous oversight of its raw materials—including cocoa, palm oil, and hazelnuts—while ensuring compliance with global data privacy standards. This technological backbone allows Ferrero to build stable, long-term relationships with farmers, securing a sustainable future for its iconic brands like Nutella and Kinder.

Read the full interview here: Ferrero's Mario Abreu on how sustainable collaboration can drive business stability